Change management: the key challenge of digital transformation

Thomas Czertow

Managing Director

Developing a comprehensive process is essential for the successful implementation of a digital transformation strategy. A collaborative effort between management and operational teams is necessary to successfully implement this project. Leaders must work closely with the teams assigned in order to ensure a cohesive top-down and bottom-up approach.

With this in mind, the organization must be agile and develop change management that is always correlated with the functional realities of its industry. By focusing on five strategic axes – Vision, Sponsorship, Adherence, Resources, and Action Plan – the organization will be able to identify and implement changes needed to stay competitive.

Vision

The transformation project must be integral to the company’s strategy. Its outcome should not only be a deliverable but a technological and functional evolution of the processes. The project, although limited in time, will still be evaluated through periodic audits. The purpose of this audit is to assess the level of obsolescence of the tools and to perform a benchmark. This makes it possible to assess the level of performance of the digital solutions put in place, it is important to compare them with the market.

Sponsorship

To effectively achieve the operational objectives set, it is necessary to appoint, among the members of the management committee, a sponsor who will be the intermediary between the operational teams and the committee. The Sponsor’s role is to ensure that the operational needs are well identified, listed and understood and therefore to guarantee that the project meets in all respects the functional needs previously stated. The adherence of all the stakeholders is essential to ensure everyone’s commitment and motivation.

Adherence

The adherence of all stakeholders is essential to ensure everyone’s commitment and motivation to the project. Therefore, any organization wishing to achieve a sufficient level of cohesion must take into account the following elements: – First of all, it is necessary to understand the need for change before it is implemented in order to ensure the commitment of all stakeholders. Effective communication must be put in place to intensify the motivation and support of the teams involved. – Then, a collaborative environment and an open communication space must be deployed to allow an efficient collection of the needs inherent in the project. This communication process will bring together the various stakeholders and better understand their needs, and so facilitating the implementation of the digital transformation project.

Resources

Once the project scope has been established and the requirements gathered, it is essential to evaluate the necessary financial and human resources, both internal and external. Even if it is preferable to achieve a high level of team support, it is essential to include members of the operational staff in the project team. Financial resources are an essential factor to consider when planning a project. Careful measurement is necessary to ensure their effective utilization, and a sufficient amount must be allocated so as not to limit the project’s scope. Project management should involve a series of steps including design, planning, implementation, completion and review.

Action plan

The project must adhere to a strong, understandable, and thorough action plan that will accomplish the established objectives. These must be “SMART” (specific, measurable, achievable, relevant, and time-bound ), reviewed regularly and adjusted if necessary. Project management should involve a clearly defined process that encompasses the stages of design, planning, execution, closing, and review. These guarantee a successful and consistent digital transformation for all stakeholders In order to ensure that the project is successful and visible, each step must be executed in accordance with an appropriate and rigorous method.

Managing digital transformation is a challenging task, given the exponential pace at which technology is advancing in the present day. A thorough understanding of the requirements combined with a carefully planned technological advancement leads to full acceptance of the transformation. In order to guarantee success, it is necessary to establish fluid and continuous communication through a bottom-up and top-down approach. The involvement of the operational teams ensures a precise response tailored to a functional requirement, while adhering to the industry standards.

Finally, the digital transformation must be considered on an ongoing basis by the management committee. Every day, technological developments are more numerous, it is essential to monitor the level of obsolescence of its digital tools in order to determine the need for an evolution or even a digital revolution within the company.

Published in Grands Dossiers | Paperjam

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